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Sunrise Period?

 What does "the Sunrise period" mean in the domain name industry ?
The Sunrise period usually lasts for 30 days, it is a time when trademark holders can apply to a registrar for their respective domain name address (and similar words to their trademark), for that particular extension (dot whatever) 30 days prior to said registrar's official launch to the public.
Having a second domain that closely matches your domain can help manage a large site, as the saying goes "don't put all your eggs in One basket". Having a separate corporate website is an option and employee email is another. We've heard of employee's clicking links which cause unimaginable damage, now it is mitigated with the use of the "tm" version of your domain name with limited functionality, completely separate to your ecomm site.
To have Emoji domains added to the World Wide Web they needed to have a Latin code to work as a domain name, this code is called punycode, a code in Latin for each emoji domain. Soon after this foreign languages were added (IDN) however not before emoji domains were discontinued on the Dot Com registrar, but since then IDN or international domain names have gained greater support from email providers, search engines and platforms like Linkedin, Telegram, WhatsApp and Twitter and Instagram and Facebook Google and Bing.

One day you'll be able to send an email to
but for now its just

This email address is possible because there are Three emoji so far that are an exception to the rule ℹ️™️Ⓜ️. Referring to the above, these Three emoji have been assigned Latin letters.instead of code because they represent Latin letters.
To learn more about emoji domains see where I have updated the page for "emoji domains" at

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